Tourism is the industry that has developed and expanded the most worldwide over the last few decades. This phenomenon has specific characteristics within our context and region. It is an industry that appeals to experience, the senses and the search for authenticity. It
\ntherefore appeals to certain values that contemporary art and cultural distinctiveness have historically upheld.
In this session, we will be joined by two authors who have studied this intertwining of the tourism industry, the contemporary art system and the increasingly acute emergence of all manner of ecological problems in depth and in detail. The two presentations will serve as a means to analyse, evaluate and discuss the reality of a phenomenon that seems to be unstoppable.
\n\nYaiza Hernández Velázquez
\nDespite the importance that the construction of imaginaries plays in shaping the tourism industry, contemporary art has paid little attention to it. If anything, tourism is usually positioned as a catalyst for the development of artistic infrastructure, part of broader “regeneration” projects that have fuelled the explosion of franchise museums, biennials, festivals and so on. However, as we move historically further away from that moment of expansion of “global contemporary” art, other forms of interconnection between art and tourism, which speak of extraction, lost futures and bunkerisation, become more readily discernible.
Matilde Cordoba Azcarate
\nTourism infrastructures are not merely spaces for leisure or development: they function as necro-infrastructures that govern which territories, cultures and ways of life can exist and which become expendable. Hotels, resorts, museums and holiday rental platforms transform living landscapes into assets for global accumulation. This logic does not merely destroy territories; it also reorganises the senses, turning memories, sounds, flavours and cosmologies into consumable experiences. The most problematic aspect is that these processes have become normalised. Even critiques of mass tourism or proposals for responsible tourism are often absorbed by the market as new forms of authenticity. The key question is no longer how much tourism a place can sustain, but what ways of life and relationships with the territory are incompatible with a logic of permanent extraction.
Yaiza Hernández Velázquez holds a PhD in Philosophy and is a professor in the Department of Art and Media Technology at the University of Southampton. She has published extensively and is currently completing the monograph Coleccionismo, Universalismo, Extinción (TEA), as well as preparing a special issue on tourism for the Journal of Visual Cultures.
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