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Tarifa general

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El turismo se ha convertido en una de las industrias con mayor crecimiento y expansión a nivel global en las últimas décadas. En nuestro contexto y territorio, este fenómeno adquiere características particulares: es una industria basada en la experiencia, los sentidos y la búsqueda de lo auténtico. Valores que, históricamente, también han estado ligados al arte contemporáneo y a las singularidades culturales.

\n\n

En esta sesión participarán Yaiza Hernández y Matilde Córdoba, dos autoras que han investigado en profundidad las relaciones entre la industria turística, el sistema del arte contemporáneo y el agravamiento de los problemas ecológicos. Sus intervenciones permitirán analizar y debatir un fenómeno cuya expansión parece no encontrar límites.

\n\n

Yaiza Hernández Velázquez

\n\n

Aunque la construcción de imaginarios desempeña un papel fundamental en la industria turística, el arte contemporáneo le ha prestado poca atención. Habitualmente, el turismo se ha entendido como motor para el desarrollo de infraestructuras culturales, dentro de procesos más amplios de “regeneración” urbana que impulsaron la proliferación de museos-franquicia, bienales y festivales.

\n\n

Sin embargo, a medida que nos alejamos de ese momento de expansión del arte contemporáneo global, comienzan a hacerse visibles otras formas de relación entre arte y turismo, vinculadas a dinámicas de extracción, pérdida de futuros y procesos de bunkerización.

\n\n

Matilde Córdoba Azcárate

\n\n

Las infraestructuras turísticas no son únicamente espacios de ocio o desarrollo económico. También operan como dispositivos que determinan qué territorios, culturas y formas de vida pueden sostenerse y cuáles pasan a ser prescindibles. Hoteles, resorts, museos o plataformas de alquiler transforman paisajes vivos en activos destinados a la acumulación global.

\n\n

Esta lógica no solo afecta a los territorios, sino también a las formas de percibir y relacionarse con ellos: memorias, sonidos, sabores o cosmologías se convierten en experiencias consumibles. Además, muchos de estos procesos han terminado por naturalizarse. Incluso las críticas al turismo masivo o las propuestas de turismo responsable son, con frecuencia, absorbidas por el mercado como nuevas formas de autenticidad. La cuestión ya no es cuánto turismo puede soportar un lugar, sino qué formas de vida y de relación con el territorio resultan incompatibles con una lógica extractiva permanente.

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Yaiza Hernández Velázquez es doctora en filosofía y profesora en el departamento de Art and Media Technology, University of Southampton. Ha publicado extensamente y en la actualidad esta terminando un monográfico Coleccionismo, Universalismo, Extinción (TEA) y preparando un número especial sobre turismo para el Journal of Visual Cultures.

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Antropóloga social autora de Atrapados en el Turismo (UC Press 2020, UNAM 2024) y  profesora en el Departamento de Comunicación, Universidad de California, San Diego.

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Este programa, basado en una serie de encuentros mensuales, pretende abrir un debate sobre estos temas. ¿Dónde empieza y termina la lista de las diferentes capas que debería tener en cuenta la ecología contemporánea?

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